Remote Senior Marketing Manager (Instagram, Email & SMS, Shopify, DTC Ads) - Full-Time

Pay: US$900-1,400/month, set by your experience and location. More experienced, qualified people are paid at the top of the range. Paid trial of 2-4 weeks at US$225/week. This is a full-time, long-term remote role; it is not project-based or freelance work. Hours: Remote, full-time (about 40 hours a week), with 3-4 hours overlap with Eastern Time (Canada) every weekday. About us: We're a growing health and supplement brand in Canada, working to grow from Amazon into a household consumer brand with our own online store. We're a small team and move fast. You'll work directly with the founder and our designer. Who we're looking for: Attitude matters as much as experience. We want someone who treats the brand like it's their own. You'll be a great fit if you own results, not tasks; know what grew the list or drove sales last week and why; test fast, read the numbers, and cut what isn't working; use AI tools every day and build workflows that save the team time; write clearly and give short, honest updates, including bad news early; can brief a designer and guide a teammate; and want a long-term main job, not a side gig. What you'll do: Instagram: own the content plan and growth, Reels, stories and carousels, and creator and UGC collaborations. Email: own Klaviyo, build and improve welcome, abandoned-cart, post-purchase and win-back flows, plan weekly campaigns and segments, and grow the list. SMS: set up and run flows and campaigns, grow the SMS list, and keep it compliant. Shopify: run the store and improve conversion with tests on product pages, offers, bundles and checkout. DTC ads: help run Meta and TikTok ads with the founder, from angles and copy to creative briefs, launching tests and reading results. AI: use AI tools across content, copy, video, research and reporting, and set up simple automations. Lead: own the marketing calendar and guide our Marketing Manager. Report: a short weekly report (store sales and conversion, email/SMS revenue, list growth, Instagram growth, ad results, next tests) and a monthly review. Requirements: 3+ years marketing a consumer product brand online (DTC/e-commerce). You've built email flows and campaigns yourself in Klaviyo or similar, with revenue results you can show. Instagram growth you can show: accounts you ran, content you led, real numbers. Hands-on with Shopify admin and conversion testing. Heavy, daily use of AI tools (e.g. ChatGPT, Claude, Midjourney, Canva AI, CapCut), and you can show us how. Strong written English; working English is required. Comfortable with numbers: Google Sheets, Shopify and Klaviyo reports. Reliable computer, internet and power backup. Nice to have, not required: SMS tools (Postscript, Attentive, Klaviyo SMS); Meta Ads Manager or TikTok Ads hands-on; Shopify CRO apps and A/B testing; influencer or UGC programs; supplements, health or beauty brands; knowing what health claims a supplement can and can't make. Your future here: Long-term role on a growing brand, working directly with the founder. Room to grow into Head of Marketing or Growth, help hire and lead a small team, own launches and new channels. Pay grows with your impact, with regular raise reviews. How to apply: Email careers.kanut@proton.me with the subject line starting MKT-SR (applications without it won't be reviewed). Include your CV with the brands you've marketed, channels you ran and your role on each; 2-3 work samples with results (an Instagram account you grew, an email or SMS flow you built with screenshots showing revenue or open/click rates, with client names blurred, or a Shopify store you improved); and a short video of 3 minutes or less, with you on camera, introducing yourself, saying why this role interests you, and telling us about one campaign that worked and one that didn't, and why. Loom, an mp4, or a Google Drive link set to Anyone with the link are all fine. Our process: application review; a short unpaid skills test (2-3 hours maximum, 48 hours to send it), only as a skills check and not for use; AI use is allowed, and we look at your thinking; a 30-45 minute video interview where you share your screen, walk us through your test and real accounts; a 2-4 week paid trial with weekly goals; then full-time role. Apply: https://tally.so/r/2jBDxM or email careers.kanut@proton.me with subject MKT-SR